What a week—and what a month. From the devastating fires to the shifts in our political landscape with a new administration, we’re all holding on tightly to our joy, trying to stay grounded in the midst of it all. Now, more than ever, it’s clear that we have to lean on each other. Our communities, especially those of color and immigrants, continue to face challenges, but it’s through solidarity, support, and connection that we can truly thrive.
During the pandemic, I realized that I had to make some serious changes in how I spent my money. As a Mexican immigrant and a woman business owner, I noticed that small businesses—particularly those owned by people of color—were struggling the most. That’s when I decided to shift my focus and invest more in businesses that felt connected to my community.
I started buying less from big-box retailers and putting my money into small, local businesses. From La Bodega run by cousins just two blocks away to the makers’ markets, indie bookstores, and farmers’ markets, I’ve found a new sense of belonging. Now, most of my purchases come from businesses just a few miles from my doorstep, and there’s something deeply rewarding about walking through my neighborhood, supporting the people who live here. On weekends, you’ll probably spot me out and about, putting my dollars where they count.
When it comes to clothes, it’s been a journey. For years, I’ve been drawn to vintage fashion—the timeless elegance of the ‘40s and ‘50s. And for essentials like toilet paper or intimate products, I’ve made the switch to small, POC and women-owned companies that offer subscriptions. It’s about more than just the product; it’s about investing in the people behind them, in the communities they represent, and the stories they’re telling.
Our parents and grandparents knew this—how important it was to support each other, to lean into the strength of our communities. This moment calls for the same kind of unity. Together, we can choose wisely in the ways we spend our money and make a tangible difference in the lives of those who are working tirelessly to build something better for us all.
And beyond shopping, let’s also take joy in our community. Join your local community center—whether it’s taking part in a spoken mic night, learning to dance bachata, volunteering at a pet shelter, or getting crafty at a DIY night. These simple acts of connection can help us all find some light in these uncertain times. There’s so much power in sharing joy with others; we need it now more than ever.
So, I hope you’ll join me on this journey of intentional shopping, intentional living. Let’s take a little extra time to research small businesses owned by people of color, the LGBTQ+ community, and immigrant entrepreneurs who are struggling right now. They need us more than ever.
Community is everything right now, and if you ever want to chat or share your favorite small business or community activity, feel free to DM me or drop a comment. Let’s take care of each other, always. 🤍 Haydee